France is full of enchanting, authentic villages attracting tourists from the world over. To protect their heritage and to show their worth, special labels have been created. Over time, these labels have become a guarantee of tourist influx and thus a significant economic factor.
How do villages obtain these labels, and at what cost? And can we really put a price tag on priceless heritage?
Direction: Carole Gréco
Production: ZED for France Télévisions